‘Brand Strategy of Art Museum’

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationUniversity and Art Museum
Place of PublicationShanghai
PublisherTongji University Press
Publication statusPublished - 2011

Cite this

Stallabrass, J. (2011). ‘Brand Strategy of Art Museum’. In University and Art Museum Shanghai: Tongji University Press.

‘Brand Strategy of Art Museum’. / Stallabrass, Julian.

University and Art Museum. Shanghai : Tongji University Press, 2011.

Research output: Chapter in Book/Report/Conference proceedingChapter

Stallabrass, J 2011, ‘Brand Strategy of Art Museum’. in University and Art Museum. Tongji University Press, Shanghai.
Stallabrass J. ‘Brand Strategy of Art Museum’. In University and Art Museum. Shanghai: Tongji University Press. 2011
Stallabrass, Julian. / ‘Brand Strategy of Art Museum’. University and Art Museum. Shanghai : Tongji University Press, 2011.
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note = "Published in Chinese. Also published in Cornelia Klinger, ed., Blindheit und Hellsichtigkeit: K{\"u}nstlerkritik an Politik und Gesellschaft der Gegenwart, Akademie Verlag, Berlin 2013, pp. 303-16; and in a revised and updated version as ‘ The Branding of the Museum’ , Art History, vol. 37, no. 1, February 2014, pp. 148-65.",
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publisher = "Tongji University Press",

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