‘Brand Strategy of Art Museum’

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationUniversity and Art Museum
Place of PublicationShanghai
PublisherTongji University Press
Publication statusPublished - 2011

Cite this

Stallabrass, J. (2011). ‘Brand Strategy of Art Museum’. In University and Art Museum Shanghai: Tongji University Press.